013 Michael Persaud: Reach More People By Discovering Your Church Brand

Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Michael Persaud, the creator of Church Brand Guide. Persaud discusses specific instructions on how to discover your church brand and hone in on your target audience and three critical mistakes churches make when it comes to their branding. Show Notes   [00:00] Introduction of Michael Persaud, creator of Church Brand Guide. [02:12] Helping the church be effective. [04:36] Discovering your brand. [06:47] Finding your target audience. [08:32] Building a brand around your audience. [10:33] Why brands matter. [18:12] Three critical mistakes in branding. [22:32] The Coffeehouse Hot Seat. [25:57] Parting wisdom. [26:20] Resources. [07:59] Coffee with Pastors is aimed at sharing helpful tools, tips, and tactics for pastors to improve fellowship among their church members. [09:55] Smith will host ministry experts and put them in the Coffeehouse Hot Seat. [14:51] The challenges churches face and solutions in social media and innovative communication. Resources Text in Church for templates, or text ‘templates’ to 816-482-3337 http://churchbrandguide.com/coffee/ for a video and document to help find your audience http://churchbrandguide.com/