Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns.

As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate—with a solid brand building process of your own.

In this week's podcast episode, Nicole will be speaking with Michelle Wong, the woman behind Lab Muffin Beauty Science.

Michelle started Lab Muffin almost 10 years ago, frustrated that the beauty blogosphere didn’t have enough easy-to-understand explanations of the science behind beauty products.

So what made her choose a unique brand identity? That's what we'll find out in this episode.

Join us in another incredible episode with the experts.

Learn more about Michelle Wong here: