Mike Cosentino, founder and CEO of Big Peach Running Co., a seven-door run specialty retail chain based in Atlanta, made a bold move in August 2018, purchasing a 33-foot vehicle from a company in Marietta, GA that specializes in food trucks. He architected and fabricated his six-figure purchase himself before getting “Big Peach On Wheels” on the road to serve as a mobile, on-site store at schools, races and corporations across Georgia.