Same Side Selling Podcast

Mike Greene - Air Controlled Products


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Mike Greene, CEO of Air Control Products (ACP), discussed the company's growth from $12 million to nearly $100 million in sales. ACP, an HVAC manufacturer's rep, focuses on commercial projects and emphasizes project management and customer relationships. Greene credits his team's curiosity and continuous learning, along with the implementation of Same Side Selling principles. He highlighted the importance of maintaining strong manufacturer relationships and having a well-stocked inventory to ensure timely delivery. Greene also shared his vision for the future, including building a sustainable company for his son and continuing to improve employee engagement and customer satisfaction.

Best Practices
  • Always work on your foundation and continue building it
  • Hire good people and ensure everyone in the company is working in the same direction
  • Keep open communications and make it a desirable workplace
  • Take care of your people and always do the right thing
  • Build trust and dedicate yourself to your employees


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Same Side Selling PodcastBy Same Side Selling Podcast

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