Agency Intelligence: The Insurance Podcast Network

Millionaire Insurance Producer: Throwback: Your Most Profitable Micro-Niche

Listen Later

In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht teaches you how to determine what type of business you should target for prospecting. In other words, Charles will teach you the step-by-step process he takes his 1-on-1 coaching clients through to determine their own most profitable micro-niche focus. This is the topic Charles gets asked about most, which is why he gets very detailed in the process of it in this episode.


Episode Highlights:

  • Charles explains the difference between a niche and a micro-niche. (1:48)
  • Charles shares that if you do not know what you are targeting, then everything is a target. (5:00)
  • Charles explains that you can be passionate about other things, but it does not necessarily have to be your micro-niche. (7:30)
  • Charles shares that micro-niching means you are focusing only on a specific area of a niche and not different areas. (11:16)
  • Charles explains that it is important to consider your geographic territory when creating a micro-niche. (15:42)
  • Charles explains that every agency is different and should have a minimum revenue threshold, which can also help you determine your micro-niche. (20:26)
  • Charles talks about the importance of having access to carriers to be competitive. (22:14)
  • Charles shares that he personally wants to go after classes of business that are ugly and nasty that most insurance carriers don't want. (26:12)
  • Charles explains that it is important to know your competition and to start to ask yourself if it is the best area for you to spend your time. (30:09)
  • Charles shares that micro-niching means being seen by your prospects as exactly what they need. (33:42)


    • Key Quotes:

    • "Being a micro-niche means you're focused in that area. And you can't be focused in that area if you're torn between too many different areas." - Charles Specht
    • "It's a whole lot easier to win the race if you're driving the fastest car, riding the fastest horse, whatever, it's just a whole lot easier to win when you have the best." - Charles Specht
    • "The thing about a micro-niche is that you get so dialed in, that you become the most obvious choice of which agent to do business with." - Charles Specht


      • Resources Mentioned:

      • Reach out to Charles Specht
      • Permission Network Insurance Agency
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Agency Intelligence: The Insurance Podcast NetworkBy Agency Intelligence
        • 4.7
        • 4.7
        • 4.7
        • 4.7
        • 4.7

        4.7

        50 ratings

        More shows like Agency Intelligence: The Insurance Podcast Network

        View all
        Motley Fool Money by The Motley Fool

        Motley Fool Money

        3,220 Listeners

        Agency Nation Radio by Agency Nation - Insurance Marketing and Technology Strategists

        Agency Nation Radio

        49 Listeners

        REAL AF with Andy Frisella by Andy Frisella

        REAL AF with Andy Frisella

        32,717 Listeners

        The Clark Howard Podcast by Clark Howard

        The Clark Howard Podcast

        5,486 Listeners

        THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

        THE ED MYLETT SHOW

        14,035 Listeners

        Unstoppable Profit Podcast Hosted by Mike Stromsoe by Mike Stromsoe

        Unstoppable Profit Podcast Hosted by Mike Stromsoe

        12 Listeners

        The Insurance Guys Podcast by Scott Howell & Bradley Flowers

        The Insurance Guys Podcast

        205 Listeners

        The Ridiculously Amazing Insurance Podcast by Agency Performance Partners

        The Ridiculously Amazing Insurance Podcast

        18 Listeners

        The Insurance Dudes© by The Insurance Dudes: Craig Pretzinger and Jason Feltman

        The Insurance Dudes©

        166 Listeners

        Power Producers Podcast by David Carothers

        Power Producers Podcast

        116 Listeners

        Insurance Town by Heath Shearon

        Insurance Town

        53 Listeners

        Millionaire Insurance Producer by Charles Specht

        Millionaire Insurance Producer

        40 Listeners

        The Max Revenue Show by Max Revenue

        The Max Revenue Show

        16 Listeners

        Business Refocused by Lindsay Sexton & Carey Wallace

        Business Refocused

        46 Listeners

        The Scratch Agency Podcast by The Scratch Agency Podcast

        The Scratch Agency Podcast

        21 Listeners