A well-timed artic blast is settling into the mountains of Northwest North Carolina! While some may dream of warmer conditions, ski and snowboard enthusiasts could not have planned for a shot of cold air to come at a better time.

The cold temperatures and snowfall help promote North Carolina's winter sports industry. Skiers and snowboarders flock to the mountains during the holidays, and the resorts that welcome these visitors provide the backbone for memorable experiences.

On this week's Mind Your Business, we visit with Talia Freeman, Director of Marketing for Beech Mountain Resort. She discusses a full slate of events planned for Beech Mountain over the next few weeks, while also sharing how these resorts collectively work to make the North Carolina Mountains a desired destination for outdoor enthusiasts at such an important time of year.

Mind your Business is produced weekly by the Boone Area Chamber of Commerce. The radio show airs each Thursday morning at 10:05AM on WATA (1450AM/96.5FM) in the High Country.

The podcast version of the program is made possible each week by Appalachian Commercial Real Estate and sponsored in part by Appalachian Regional Healthcare System.

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