Guest host Patrick Sweeney, the Fear Guru, is back for week 2.  Now that you know that the survival instinct is driven by the amygdala, our 2 million-year-old operating system and anytime we feel a threat it tries to take over, what can you do about it? Learn the two ways that we make decisions in life – the one that leads to shame, regret and failure, and the other way, the Spartan way, that leads to growth, happiness, success and fulfillment. To know when those critical decision points present themselves you’ve got to find out what your fear tells are – that’s what Patrick shows you in this episode.    Learn More:  Patrick’s latest book at www.FearIsFuel.com  Patrick on Instagram @TheFearGuru   Take Patrick Sweeney’s “Fear as Fuel” course on the Spartan Edge educational platform free because you listen to the Spartan Up podcast! Go to Learn.Spartan.com and use the code PODCAST   CREDITS: Producer – Marion Abrams Host: Patrick Sweeney   © 2020 Spartan

Mini: What are your FEAR “tells”?

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers  authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s  on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.

Alternative Health

Health

Fitness

Health & Fitness

Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top.   In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory.   Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up.   Highlights: 01:01 Victor Antonio’s childhood and family 03:45 Family dynamics and education 06:28 Culture shock of going to college 08:35 Fundamental attribution error and personal growth 13:31 The value of an engineering degree 16:01 Leaving his job and writing a book 18:53 Sales Ex Machina book and understanding AI 22:38 Data is the new oil 24:06 Sales engineer: Pre-internet and post-internet sales 27:23 The latest book Relationship Selling 28:36 Life or Debt reality show

The Sales Engineer: Victor Antonio's Winning Strategies

In this episode of The Hard Way podcast, Joe De Sena interviews Paul Foster, the founder of the iconic fitness brand Reebok.   Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitalize on the aerobics craze just starting to sweep the nation.   Foster shares the story of how resilience, innovation, and an openness to new opportunities allowed Reebok to outmaneuver giants and become the #1 brand in women's fitness worldwide. De Sena and Foster also discuss invaluable lessons around turning obstacles into opportunities and how perseverance can pay off big for entrepreneurs willing to work hard and think outside the box.   Highlights: 00:00 Intro 00:49 How did Reebok start? 04:16 Selling Reebok and going into aerobics 06:24 Surviving and thriving in business 08:07 Working with family members 09:23 Why do most companies fail? 10:43 The role of luck in success 11:28 The importance of sports 12:55 Writing a book - Shoemaker 15:42 How can people find Joe? 16:08 Preparing the second book 17:53 Just keep going

Building Reebok: Finding the Right Space at the Right Time | Joe Foster

 The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers.     Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears.     This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions.     Highlights:   00:00 Intro  00:49 Overnight success story of Lovesac  02:24 Furniture that evolves with you  04:01 Do we really need a couch?  06:36 Rewiring your brain to be active  11:11 Pushing your kids until it works  17:00 Opening dopamine pathways  20:34 Spartan race Massachusetts  21:05 Finding your own thing  24:50 Where can people find Shawn

Joe De Sena and Shawn Nelson Debate: Do we really need a couch?

When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality.   In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for designing communication around each partner's unique rhythms and needs.   Learn about the "married roommate" trap and how to overcome it. Discover Amy's techniques for educating spouses on the elite mindset and scheduling meaningful moments together.   Whether you're training for the Olympics or building an empire, get Amy's advice for keeping romance alive while chasing your dreams.   Highlights: 00:00 Intro 01:04 Who is Amy Wine? 01:40 Troubles with relationships 03:57 Married roommates stage 07:31 High-class problems 09:21 Being there for your spouse 11:23 The mindset of wanting the change 15:46 Finding the joy 18:08 We don’t own stuff, it owns us 20:41 How can people find Amy?

Overcoming Obstacles Together: Tools for Elite Performers' Marriages | Amy Wine

While most would have quit after repeatedly getting cut from teams, Dre Baldwin refused to give up on his basketball dreams. This episode shares his incredible journey from benchwarmer to going pro, despite the countless setbacks along the way.   You'll learn how he maintained an unstoppable motivation to improve day after day through strategies like constantly problem-solving new approaches. Dre also discusses the mindset it takes to achieve big goals, emphasizing the importance of working with others who are truly ready to put in the effort.   For anyone wanting to up their game in life and business, this episode is a must-watch source of inspiration and practical advice on overcoming obstacles through grit and determination.   Highlights: 00:00 Intro 00:46 Work on Your Game phrase 02:29 Why don’t people work on their game? 04:55 Staying focused and motivated   06:55 Fight against the gravity 08:45 How to motivate unmotivated people? 14:17 Joe’s invite to his event 15:18 Transformation stories 19:31 How can people find Dre

Mini: What are your FEAR “tells”?

Download our free app to listen on your phone