What can drinking customs and advertising company employees wearing cheap shoes tell us about Argentine consumption habits? Dr Nathaniel Andrews is joined by Professor Natalia Milanesio to explore her fascinating work on consumerism, advertising and the everyday in Argentina. Professor Milanesio introduces us to her fascinating work on consumer culture and the everyday in the Argentine and Latin American contexts, including how to find the everyday in both archives and advertising campaigns, the dramatic expansion of consumption practices in Argentina under Perón, the relation between consumption and gender norms in mid-20th century Argentina, and the role of food within the study of Latin American consumerism, advertising and everyday life.

More information on Professor Milanesio’s work and publications can be found at www.ucl.ac.uk/americas/people/ac…-natalia-milanesio.

This podcast was originally published on 11th December 2023 as part of the ERC research project ‘Dictatorship as experience: A comparative history of everyday life and the ‘lived experience’ of dictatorship in Mediterranean Europe (1922-1975)’ led by Prof. Kate Ferris at the University of St Andrews. To learn more about the wider project, visit: ⁠arts.st-andrews.ac.uk/everyday-dictatorship/⁠

Hosted by: Dr Nathaniel Andrews

Produced by: Islay Shelbourne

Music by: Oi Palaiológoi (Violin - Roddy Beaton, Outi - David Hughes)