For two decades, the Pioneer League team in Missoula, Montana, was called the Osprey before they rebranded as the PaddleHeads—a nickname that describes both moose and people who love being on the river. The team survived a season cancelled by COVID and losing their Major League affiliation when the minors were reorganized in 2020, and now have a popular brand new in an idyllic setting. On this episode, team president Matt Ellis, Brandiose partner Jason Klein, and Pioneer League Vice President Henry Hunter discuss the unique identity.

Missoula PaddleHeads

Brandiose

Pioneer League

Baseball By Design

Curved Brim Media Network