In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos
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Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

A few years ago I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story – a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation of European unicorns. During this time I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers. Thank you for listening.
My New Book: https://g2ul0.app.link/DOAC
IG: https://www.instagram.com/steven
LI: https://www.linkedin.com/in/stevenbartlett-123

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His old job was to know when you would die, his passion is to extend and improve people’s lives
 Gary Brecka is the co-founder of 10X Health System and is one of the world’s leading experts in human biology and biohacking. He has worked with CEOs, models, to athletes from the UFC, NFL, and professional boxers. Gary is also the host of the ‘Ultimate Human’ podcast.
In this conversation Gary and Steven discuss topics such as, the common supplement mistakes that people make, the vitamin that most people are deficient in, how we are in a pre-diabetic epidemic, and the impact of loneliness at a cellular level.

00:00 Intro
02:18 What We're Getting Wrong About Supplements & Deficiencies
09:20 Humans Aren't Functioning Optimally
11:49 The Biomarkers That Predict Your Health Outcomes
17:53 The Link Between Your Genes & Anxiety & Trauma 
22:16 Common Deficiencies That Keep Us Away from Our Optimal Health
30:24 Working with High Profile People
32:00 How Your Life & Business Changed In The Last Year
34:43 Life Insurances Know When You're Going to Die
41:51 I Knew Thousands of People Would Die but They Wouldn't Let Me Help Them
43:18 Fixing Your Deficiencies Could Save Your Life
50:44 What I Learned Analysing Thousands of Medical Reports
51:57 Fix the Simple Things Before It's Too Late
54:52 The Importance of Grounding for Your Blood Cells
01:00:02 The Most Important Exercise to Oxygenate Your Blood Cells
01:04:26 The Incredibly Health Benefits of Red Light
01:12:15 How Hydrogen Gas Helps Your Body
01:15:23 The Issues with Ozempic
01:16:42 How Is Gary's Life and His Pain
01:18:18 Advice to His Kids
01:19:18 The Loneliness Epidemic
01:25:13 Unethical Insurance
01:27:09 Gene Test Results
01:42:10 Last Guest Question

You can listen to the ‘Ultimate Human’ podcast and purchase Gary’s products here: https://bit.ly/3w2m8mr

Follow Gary:
Instagram - http://bit.ly/3IVf6Dw
Twitter - http://bit.ly/41w492P
YouTube - https://bit.ly/4aLbmA7

Studies mentioned:
1. https://academic.oup.com/ajh/article/28/7/943/2743393
2.https://headachejournal.onlinelibrary.wiley.com/doi/full/10.1111/head.12792#:~:text=This%20study%20is%20the%20first,sodium%20concentrations%20and%20neuronal%20excitability

Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

Follow me:
https://beacons.ai/diaryofaceo

Sponsors:
Zoe: http://joinzoe.com with an exclusive code CEO10 for 10% off
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World No. 1 Biohacking Expert: "I Tested 100,000 People's DNA. This Diet Will Kill You!". Fix This Hormone And You'll Fix Your Anxiety! - Gary Brecka

In this moment, world renowned coffee expert, James Hoffmann, tests and chooses the best high street coffee. James guides you though everything you need to know to assess coffee like a professional, this includes looking at the roast of the coffee, the smell and finally it’s taste and different tones. He also outlines the benefits of supporting your local cafe rather than getting your morning cup at a major coffee chain, as you can get a better cup of coffee from someone who cares nearly as deeply about coffee as you.

Listen to the full episode here - 
Apple- https://g2ul0.app.link/TM29O0GTTIb
Spotify- https://g2ul0.app.link/7i0901DTTIb

Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos

James:
https://www.jameshoffmann.co.uk/
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Moment 158: What is The Best Cheap Coffee? Coffee Expert Reveals In Blind Taste Test: James Hoffman

Learn how to attack life with the same intensity as a member of the world’s most elite fighting force
 Jocko Willink is a retired U.S. Navy SEAL officer and New York Times bestselling author, he is also the host of the Jocko Podcast, and co-founder of the leadership training organisation, Echelon Front.
In this conversation Jocko and Steven discuss topics such as, why excuses are pointless, the core component that every Navy SEAL has, how to overcome hesitation and take action, and why you should ‘embrace the suck’.

You can listen to the ‘Jocko Podcast’ and purchase Jocko’s products here: https://bit.ly/3Uk75hj

Follow Jocko:
Twitter - https://bit.ly/3UmcjJx
Instagram - https://bit.ly/3w2zZsQ
YouTube - https://bit.ly/4cY32i1

Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

Follow me:
https://beacons.ai/diaryofaceo

Sponsors:
Whoop: https://join.whoop.com/en-uk/CEO
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Special Forces Commander's Weird Trick For Overcoming Anxiety, "This Is The Reason People Quit", "Imposter Syndrome Is A Good Thing!"

Learn the lessons behind the laughter, learned from over 20 years in the world of comedy.

 Jimmy Carr is an award-winning comedian, writer and TV host for shows including, ‘8 Out Of 10 Cats’, ‘Roast Battle’, and ‘Big Fat Quiz Of The Year’.

In this conversation Jimmy and Steven discuss topics such as, why we don’t think about death enough, how to speak so people listen, the power of imposter syndrome, and how to find out what you want to do in life.

00:00 Intro
02:01 How Are You, Jimmy?
03:07 Every Single Person Has Life Dysmorphia
08:59 What Is the Point of All This Work?
12:35 What Is Our End Goal?
14:08 People Crave the Success Not the Journey
16:47 You Should Be Feeling Imposter Syndrome
18:45 I Entertained My Sick Mother
19:54 The Unmeasurable Stuff Is the Important One
24:29 Depression
25:46 Men's Mental Health
27:30 What Is It to Be a Man
33:25 Losing My Religion
33:52 How Do You Deal with Grief in Your Life?
35:19 The Passing of Sean Lock
38:27 Business Is Life
39:12 The Issue Is Young People Are Not Given Enough Agency
41:52 How Comedy Teaches You to Be a Good Communicator
45:06 The Importance of Taking Risks
52:38 How To Deal with Rejection
55:31 Knowing Who You Are & What You Want to Do
58:44 Is It Motivation, Luck or Talent?
01:02:14 Being Cancelled
01:06:12 Would You Erase Your Worst Moments?
01:15:26 Artificial Intelligence
01:26:37 Self Expression
01:30:51 Jimmy's Eating Disorder
01:35:31 Advice to Younger People
01:38:25 Why You Should Sweat the Small Stuff
01:42:45 Having Confidence
01:43:40 Netflix Special
01:46:09 Dave Chapelle Attack
01:50:38 What Would You Tell Your Kids?

You can watch Jimmy’s new Netflix stand-up special, ’Jimmy Carr: Natural Born Killer’, out on the 16th April 2024.

You can purchase tickets for Jimmy’s brand-new international tour, ’Jimmy Carr: Laughs Funny’, here: https://bit.ly/49u9iex

Follow Jimmy:
Twitter - https://bit.ly/4awtUEe
Instagram - https://bit.ly/3PULKbt
YouTube - https://bit.ly/3xrXsEc

Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

Follow me:
https://beacons.ai/diaryofaceo

Sponsors:
Fiverr: fiverr.com/diary
﻿Uber: https://p.uber.com/creditsterms
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jimmy Carr: "I Was Laughing & Crying When He Died". Jimmy Opens Up About Being Cancelled & How Anxiety Is The Flip Side Of Creativity!

In this moment, financial expert and bestselling author, Morgan Housel discusses the hidden costs of everything in life. Morgan says that that anything good in life comes with an unseen price tag, and part of achieving success in any area of life requires putting up with unknowns and volatility. In a career this might be long hours away from your family, in a relationship it may be the sacrifices and compromises made for another person. Part of this is being aware of your time horizons in life, and the amount of time between now and your goal, determining whether you are willing to sacrifice precious time to achieve the goal. In the end, Morgan says that the key to success in life is identifying what the cost is for any decision and being willing to pay it.

Listen to the full episode here
Apple -  https://g2ul0.app.link/sXZ3OZpToHb
Spotify - https://g2ul0.app.link/nAu4hnmToHb

Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos

Morgan: 
https://www.instagram.com/morganhousel/?hl=en
https://twitter.com/morganhousel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
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Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

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