What happens when you mix a mischievous spirit, versatile design, and a new baby? For Shinyoung Park, it led to the creation of Misenver —a handbag brand born at the intersection of motherhood and entrepreneurial ambition.

In this inspiring episode, Shinyoung shares her path from fashion school in Korea to working in LA’s clothing industry, and how pregnancy became the push to finally launch her own brand. With Misenver  priced in the $200–$300 range, she’s found the perfect sweet spot between fast fashion and luxury, creating simple, versatile silhouettes paired with playful touches like her signature bunny sunglasses charms.

💡 Key Takeaways

• Sometimes life’s biggest changes spark your boldest moves.
  
  
  
• Smart pricing and standout details can define a brand.
  
  
  
• Pop-ups and boutique partnerships build authentic connections.
  
  
  
• Building a business alongside parenthood is messy—but worth it.
  
  
  

Our Guest: Shinyoung Park is the founder and designer behind Misenver, a handbag brand that blends simplicity, versatility, and playful details. Her journey from fashion school graduate to mompreneur highlights the grit, creativity, and balance required to grow a brand while raising a family.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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