Relevant links for this episode:

• Source article on the Vaucher Analytics website
• F1 teams interpreted as football kits

In this episode of Return On Racing, we break down one of the most overlooked revenue and branding opportunities in motorsport: merchandise. 

From Formula 1 to WEC to grassroots teams, most merch is still uninspired, poorly made, and culturally out of touch. 

But it doesn’t have to be this way.

We lay out why merchandise, when done well, is about identity, storytelling, and strategic leverage. 

This episode of Return On Racing covers:

• Highlights how bootleggers are beating official channels on design
• Examples of teams and drivers who got it right
• How even the smallest teams can hack their way to attention with better merch

If you're part of a racing team, a sponsor, or anyone trying to turn motorsport passion into commercial momentum, this episode is a blueprint.

Contact the show: [email protected]

Brought to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships.

To contact Return On Racing, please send an email to [email protected]