While many people struggled to survive when the Covid-19 pandemic began (and continued), Lindsay Tjepkema and her team at Casted have had a very different problem: managing growth.  The company is only two years old and half of that has been in the middle of a series of lockdowns and restrictions that no one ever planned for.  But while Casted entered the pandemic in March 2020 with 10 team members, they now have 20.

Casted is an amplified marketing platform that helps enterprise B2B marketing teams harness the power of audio and video content as the centerpiece of their content strategy.  Someone appearing on a podcast to discuss how her company helps other companies grow using, among other things, podcasts, made for a fun episode of the Mads Singers Management Podcast!

MSMP 91: Lindsay Tjepkema on Growing in a Pandemic

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Episode Summary  As you know by now, a business that efficiently runs is much more likely to find continued success over the long term. If you’ve ever asked yourself as an entrepreneur, “How to increase business efficiency?” Well, let me tell you - efficiency boosts productivity and can give you an edge in today’s competitive market. Adam and I talked about how to increase business efficiency and its high points. A lot of entrepreneurs out there are struggling to scale up simply because: They haven’t identified the deeper layer of the business industry they are in.  Have you identified the business industry you’re in? You’re in for luck!  Tap in now and tune in until the very end to know how that matters!   Listen to this week's show and learn: How to get to know your business;Why getting to know your business industry helps you improve business efficiency;How can you begin training your brand. 
Episode Resources: Start A Party Rental CompanyThe Tent Guy Mads Singers Free Management TrainingJoin Mads Singers Management Group Enjoyed Mads Singers’ podcast? Check out these:  #133: Kison Patel on Being Decisive and Solving Problems Effectively
#69: Nick Jordan on Scaling Up #52: Marquis Matson on SEO Marketing for Start-Up Businesses Have comments about the show? Hey, do you have ideas for topics you’d like Mads Singers on future episodes? He’d love to hear from you at mads@madssingers.com!

#185: How To Improve Your Business Efficiency Without Wasting A Lot Of Money

Episode Summary  It’s no secret how hiring remote workers or setting up your virtual team made you save tons of cost. Since the pandemic, remote working has become the new norm. Do you agree? In fact, a lot of businesses right now offer hybrid work set-ups. If not, they are hiring remote workers and setting up their very own virtual team.  Omar and I talked about our experience in having our virtual teams. He shared how his communication dynamic has been working for him, which made his business scale up to its capacity now. He shared proven tips on how to keep remote employees engaged and the productivity it yields.  By now, there’s no proven science yet, in terms of communication dynamics for managing a remote team. But one thing’s for sure: If you are not effectively managing people face-to-face, there’s no chance you’d be with a remote team! Tap in now and tune in until the very end!  Listen to this week's show and learn: How do you manage a remote team differently?;What are the better ways of your communication process?;How can you use a filtration process to find the right people for your virtual team?Episode Resources: The $100 MBA ShowWebinar Ninja Omar ZenhomMads Singers Free Management TrainingJoin Mads Singers Management Group 
 
Enjoyed Mads Singers’ Management podcast? Check out these:  #114: Maya Middlemiss on Scaling Your Business to be Remote-First and How to Be Happy and Healthy When Working from Home #107: Richard Matthews on Building Systems and Working Remotely #41: Erick Rodriguez on Remote Management in times of COVID-19 Have comments about the show? Hey, do you have ideas for topics you’d like Mads Singers on future episodes? He’d love to hear from you at mads@madssingers.com!

#184: How To Successfully Communicate With Your Remote Workers In A Virtual Team

A lot of business owners underestimate the power of employee motivation in managing people. No wonder you’re here today wondering whether or not you can increase motivation without doing a lot. Anthony joins me today as we’re chatting about how you can exactly do that, which will save you time and money in the long run.  
 What’s unique about Anthony is that - he acknowledged that, over the years, his management style has changed. And that’s greatly influenced by the industry he is operating. He knew how the “necessary why-s” and the relationship play a role in motivating people.  
 You don’t get the best results most of the time, but when you effectively manage to motivate your employees and manage them well - not only you are able to close the loop. You can also leverage it to achieve your business goals while you allow them to thrive.  
 Tap in now and tune in until the very end!  Listen to this week's show and learn: How do you get the best result by improving motivation; 3 ways to motivate your employees better;The Basics: Keys to Increase Motivation;How would you know which opportunities to keep or not? Episode Resources: Anthony ObasInstagramFacebookTwitterMads Singers Free Management TrainingJoin Mads Singers Management Group 
 
Enjoyed Mads Singers’ podcast? Check out these:  #57: Stewart Townsend on Staying Focused #62: Andy Allaway on Managing Teams #77: Tonya Sowles on Employee Engagement Have comments about the show?  Hey, do you have ideas for topics you’d like Mads Singers on future episodes? He’d love to hear from you at mads@madssingers.com!

#183: How Do You Improve Employee Motivation Without Doing a Lot

Episode Summary
  Is there a one-size fits all cadence for tracking employee productivity? Let alone managing your employees? Austin Kerr is joining me today, who runs a management software helping managers run their teams smoothly daily!  Austin and I recognise the different management problems that exist both in the corporate setting and especially for small business owners, who struggle the most regarding management. Like myself, Austin is also very passionate when it comes to people management! His software greatly helps in tracking productivity among your people, making management easy-peasy!  Austin and I shared our favourite management resources, too, so make sure you tune in all the way to the end!  Listen to this week's show and learn: How does one hire the right person?;As a business owner, how can you make sure that you onboard your people correctly?;When is the right time for promotion?;How do you determine how much raise to performing employees?; When do productivity tracking ends and managing begins?. Episode Resources: Human ManagementLinkedin Mads Singers Free Management TrainingJoin Mads Singers Management Group 
 
Enjoyed Mads Singers’ podcast? Check out these:  #75: Tim Brown on The Right People #53: Ronnie Teja on the Entrepreneurial Operating System #45: Matt Mower on Software Navigation Business Have comments about the show? Hey, do you have ideas for topics you’d like Mads Singers on future episodes? He’d love to hear from you at mads@madssingers.com!

#182: Quickly Decrease Your Team’s Incompetence by Simply Tracking Productivity

Episode Summary

Like myself, this week’s guest, John Papaloni, is a serial entrepreneur whose people management skills are put into action every single day. John, CEO of Papaloni Media, shares his proven and tested tips on how to manage staff effectively, especially when you’re a small business owner wanting to gain the traction you’ve been wanting to see!

MSMP 91: Lindsay Tjepkema on Growing in a Pandemic

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