Since many many years, denim jeans have been creating a new sense of parity in our world, because no matter which part of the world you are in, most people own at least a pair of denims for themselves. That means, the global population is in some way contributing towards the growth of denim business.

Today, India’s denim production capacity is around 1.1 billion meters per annum. The global denim market size was valued at USD 64.62 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 6.81% from 2019 to 2025. Growing target population across the globe and rise in consumer disposable income levels, especially in emerging countries like India and China, are projected to be among the key growth-driving factors for the market. There's no doubt how commercial jean's production is hampering our planet's sustainability.

That's why Bert van Son founded MUD Jeans-"Doing Jeans Differently".

Tune in to this episode to learn more about this fabulous product.

We sincerely hope that you have been enjoying this special segment of Circular Business Podcast-India where myself and Piyush Dhawan bring to you amazing examples from the globe in the context of sustainability and circular economy where India and our citizens can take inspiration from.

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