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Multi-Unit Pizza Success: Scaling, Team Loyalty, and Marketing That Works
Today, we host Dante Ismail from Pizza One, a brand that has successfully grown from a single shop to four thriving locations across Northern New Jersey. Dante's journey—which started with a childhood inspiration at a food court—is a masterclass in multi-unit expansion and customer relationship management.
In this episode, Dante reveals the true cost of staff turnover, why listening to complaints is the single greatest opportunity for growth, and why operators must stop being cheap about marketing. Learn his strategy for building a loyal team that lasts 20 years and why videos, not static pictures, are essential for educating guests and standing out in a crowded pizza market.
What You'll Learn: Scaling, Leadership, and Customer-First Strategy- The unusual way Dante built relationships with guests (including Henry) by proactively responding to negative reviews and viewing complaints as opportunities.
- The biggest challenge in multi-unit growth: realizing you can't just "copy and paste" the formula; you must adapt the menu and experience to each community.
- The economic truth: why keeping a long-term, happy staff is vastly cheaper than constantly training new employees.
- Dante’s leadership philosophy: why owners must coach, not dictate, and lead by example (e.g., the owner scrubbing the deli case).
- The biggest mistake operators make: trying to do marketing themselves and ignoring the need for a professional team to handle social media engagement.
- Why storytelling (80% of content) and educating guests about product quality are more effective than pure promotion on social media.
- The crucial order of importance for restaurant success: Marketing First, then Service, then Food.
- Dante's legacy model: creating a path for long-term managers to become partners and owners of future Pizza One locations.
💡 Dante's success proves that proactive customer engagement and building a company culture centered on coaching and loyalty are the only ways to guarantee sustainable multi-unit growth in the hyper-competitive hospitality industry.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #marketingfunnel #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing
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By Henry Kaminski Jr.Today, we host Dante Ismail from Pizza One, a brand that has successfully grown from a single shop to four thriving locations across Northern New Jersey. Dante's journey—which started with a childhood inspiration at a food court—is a masterclass in multi-unit expansion and customer relationship management.
In this episode, Dante reveals the true cost of staff turnover, why listening to complaints is the single greatest opportunity for growth, and why operators must stop being cheap about marketing. Learn his strategy for building a loyal team that lasts 20 years and why videos, not static pictures, are essential for educating guests and standing out in a crowded pizza market.
What You'll Learn: Scaling, Leadership, and Customer-First Strategy- The unusual way Dante built relationships with guests (including Henry) by proactively responding to negative reviews and viewing complaints as opportunities.
- The biggest challenge in multi-unit growth: realizing you can't just "copy and paste" the formula; you must adapt the menu and experience to each community.
- The economic truth: why keeping a long-term, happy staff is vastly cheaper than constantly training new employees.
- Dante’s leadership philosophy: why owners must coach, not dictate, and lead by example (e.g., the owner scrubbing the deli case).
- The biggest mistake operators make: trying to do marketing themselves and ignoring the need for a professional team to handle social media engagement.
- Why storytelling (80% of content) and educating guests about product quality are more effective than pure promotion on social media.
- The crucial order of importance for restaurant success: Marketing First, then Service, then Food.
- Dante's legacy model: creating a path for long-term managers to become partners and owners of future Pizza One locations.
💡 Dante's success proves that proactive customer engagement and building a company culture centered on coaching and loyalty are the only ways to guarantee sustainable multi-unit growth in the hyper-competitive hospitality industry.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #marketingfunnel #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing