1 - If your website isn’t bringing in leads, building trust, or helping you grow, this episode will walk you through the 10 must-have features that turn your site into your hardest-working team member.

“It’s like having a digital employee who never sleeps and doesn’t ask for overtime. We love a hardworking website.” - Kristine Gonzalez

Your website isn’t just an online placeholder; it should be working around the clock to bring in leads, build trust with visitors, and drive sales even when you’re off the clock.

In this episode of So, It Depends, Kristine Gonzalez, your go-to web strategist and proud Latina marketing nerd, breaks down the must-have website features every business actually needs, no fluff, just strategy.

You’ll learn:

• Why social media alone won’t cut it (and why your website is the digital home base)

• The top website features that convert - think trust-builders, lead magnets and clear messaging

• How navigation, mobile design and SEO can make or break your conversions

• The most common website mistakes business owners make (and how to fix them without a full redesign)

Whether starting fresh or giving your current site a glow-up, this episode will help you build a site that supports your business goals.

🎙️ Subscribe to So, It Depends and start turning your website into your hardest-working team member.

Snippets & Soundbites

• “Instagram is like renting a booth at a market—great for a quick look, pero no es tuyo.”
• “Even as a web strategist, I’ve stared at my own site thinking, ‘What is this even doing?’ Sometimes, you just have to scrap it and start fresh and that’s when the magic happens.”
• "CTAs are like the friend at brunch who says, ‘Okay, are we ordering mimosas or what?’ Clear, direct and leaving no room for guessing."

Resources & Links

• 💻 Website Strategy Services

• 📖 Full Blog Version of This Episode

  
  

All content is for informational purposes only. Read the full disclaimer here.