Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business.

“The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you don’t ever buy what you sell, how would you know what it’s like?”

- Lisa Conway, Zing Coaching

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about to grow your salon business (or any retail business), then you’ll get this answers in this interview:

• What are the fundamental business and marketing principles I must apply in order to grow my business?
• Should I own a niche or be a generalist?
• How do I choose a niche?
• What are most salon owners doing wrong?
• How do I create a memorable customer experience?
• How do I price my services?
• How do I attract, retain and manage great staff?
• How many hairdressers does it take to change a light bulb?!

At 18, Lisa Conway discovered her passion for hair and beauty and has never looked back. With over 30-years experience working in then owning salons, Lisa knows a thing or two about what it takes for them to succeed. She now spends her time helping other hair and beauty salon owners grow business they love through her current business Zing Business Coaching.

 

Here’s what caught my attention from my chat with Zing’s Lisa Conway:

1. Lisa’s no-nonsense approach to business and marketing. It’s simple, she calls a spade a spade, and simply gets on with it. For someone who has (on occasion) mastered the art of procrastination, it’s refreshing to hear her views.
   
   
2. The easiest way to find a niche is to identify what you truly love, and build a business around it.
   
   
3. Buy what you sell. I often listen to other marketing and business podcasts to see how they go about it - It gives me a chance to see how high (or low, in some cases) the bar is, and what I need to do to stay ahead of the game.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll show you how to get your customers coming back for more
• And we go back into the vault, revisiting one of my most shared episode of recent times

 

Other resources mentioned:

• Interview with Chris Lucas
• Interview with Glenn Azar

 

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If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

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