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My review of BBDO's new global positioning "Do Big Things"
Last week, BBDO, one of the world's most celebrated agencies, launched a new global positioning: Do Big Things. What's working well about it and what's not working so well about it? Here are my thoughts.
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By VasanthLast week, BBDO, one of the world's most celebrated agencies, launched a new global positioning: Do Big Things. What's working well about it and what's not working so well about it? Here are my thoughts.