My Target Audience Are Not My Buyers. What Do I Do?

The entrepreneur on today's coaching call, Tola Ogunlewe, is a a sports performance coach and lawyer who helps young athletes break through their mental and physical limitations and navigate their career growth with his business, Athlete Maestro. His issue centers around how to talk to his buyers—these young athletes' parents. If I were a 16-year-old athlete, I'd definitely need to go to my parents and convince them Tola's services were something worth paying for. What can you do if your target audience is not your buyers?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans!

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