When myCUmortgage was looking for a partner to help their brand message resonate in the marketplace, their search brought them to Wilson Advertising. “Wilson was the only one that got us spot on,” says Robert Sadowski, APR, Marketing Specialist. With a unique message and look (how many credit unions use an octopus in their communications? Answer: 1) the new branding has reset expectations for what myCUmortgage can be for members and for associates. As part of the rebrand, Wilson helped orchestrate an internal launch that got everyone energized by where the brand is headed. “They can see that it’s unique and feel that there is some fun to it. We’re excited to take the step forward,” said Tim Mislansky, President.

Discover what a purpose-driven, brand first approach can do for your organization. Contact us, we’d love to chat: http://www.wilsonadv.com/contact-us/

| WILSON ADVERTISING LINKS |

Wilson Advertising: http://www.wilsonadv.com

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| myCUmortgage® |

Website: http://www.mycumortgage.com