IFPA President Cathy Burns lays out a simple mandate: if we want better health outcomes, policy must say “fruits and vegetables”—plainly. We cover the Make America Healthy Again effort, why 90% of Americans miss the daily produce mark, and the moves that convert talk into action across K–12, colleges & universities, and foodservice.

Presented by Wiggins Farms.

Series support: Wiggins Farms | IFCO | Little Bear Produce | Misionero | SunFed | Born Farms | International Fresh Produce Association

Takeaways:

• Name fruits & vegetables explicitly in federal guidance

• Fund programs that actually raise daily intake

• Bring leaders on-site—seeing fresh in action converts