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NAMPRadio Episode 19: Community Theater's Low-cost Marketing Innovations
Ron talks with Lisa Mallette, Executive Artistic Director of City Lights Theater Company about their committement “to create an 'aha!' aspect for each production" and the use of innovative techniques such as using specialized cards that went along with popular play “In The Next Room (The Vibrator Play).” View the current season at the City Lights Theater Company on their website: http://cltc.org.
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By National Arts Marketing Project/Artsmarketing.orgRon talks with Lisa Mallette, Executive Artistic Director of City Lights Theater Company about their committement “to create an 'aha!' aspect for each production" and the use of innovative techniques such as using specialized cards that went along with popular play “In The Next Room (The Vibrator Play).” View the current season at the City Lights Theater Company on their website: http://cltc.org.