In the second installment of our six-part series on the one-page business plan, Bill Svoboda returns to dive deep into the critical component of customer segmentation. Join host Ann Allard as they explore how defining your target market on a single page can revolutionize your marketing strategies and business growth. Learn from Bill’s expertise on how to identify and cater to the most lucrative segments of your market, ensuring that your business efforts are both effective and efficient. This episode is essential for title insurance professionals looking to sharpen their focus and tailor their services for maximum impact.