In today’s episode, we'll dive deep into the incredible journey of Tran Tue Tri, a distinguished guest from Vietnam, who's shifting the narrative around purpose and impact on a national scale. Nick and Tri explore her evolution from a childhood in post-war Vietnam to becoming a senior executive at global giants like Procter & Gamble and Unilever. Now, Tri is channelling her passion and expertise into branding her home country, Vietnam. 

In this episode, we discuss:

●       Childhood experiences during Vietnam's post-war period

●       The decision to move away from a corporate career at P&G and Unilever

●       Why it's important to develop the global brand of Vietnam

●       How purpose serves as a compass during uncertain times

●       Introducing the ‘Purpose to Impact’ program for leaders in Vietnam