Early on in the algae space, our approach was to construct something. I, lacking familiarity with algae, served as a tech CEO. My co-founding brother possessed exceptional intelligence, yet the technology he introduced had limited relevance, merely a peripheral application stemming from a patent he had developed concerning nano bubbles. While this venture was intricate, our deficiency lay in expertise within the algae domain. Consequently, I've realized the importance of acquiring such expertise. Despite attempts to hire CTOs and others, we couldn't establish a culture rooted in domain expertise.