Danielle interviews Arlyne Chingyanganya, the founder of Roots to Froots. Arlyne shares her journey of creating a platform that demystifies finances and provides a friendly and approachable approach to financial knowledge. She emphasises the importance of understanding brand awareness and its impact on revenue, offering insights on pricing strategies and common mistakes new entrepreneurs should avoid. Arlyne also discusses the work she is doing with HSBC and Lloyds Bank to make finance accessible and support individuals and businesses in managing their finances effectively. 

KEY TAKEAWAYS

• Open a business bank account: One of the first steps for new entrepreneurs is to open a separate business bank account. This helps to keep personal and business finances separate, making it easier to manage and track expenses.
• Create a business plan: Having a well-defined business plan is crucial for success. It provides a blueprint for your business and helps you understand your goals, strategies, and financial projections. It also helps you make informed decisions and adapt your strategy as needed.
• Seek help and advice: Don't be afraid to ask for help and seek advice from experts or experienced entrepreneurs. There are many free resources available, including consultations and networking opportunities, where you can gain valuable insights and guidance.
• Understand your market and pricing: Conduct market research to understand your target audience, competitors, and pricing strategies. Pricing your products or services appropriately is essential for profitability. Consider factors such as costs, value, and market demand when determining your pricing strategy.
• Focus on brand awareness and reputation: Building brand awareness and a positive reputation can have a significant impact on your revenue. Invest in marketing and branding efforts to establish your brand in the market and differentiate yourself from competitors. Consistently deliver high-quality products or services to build customer loyalty and attract new customers.

BEST MOMENTS

"The mission, especially for 2023, has been being loud and being visible and also taking a lot of people, the community, along with us along the journey." -

"People actually gain something in terms of tools, resources or knowledge. And the more people that we can support, the better." 

"The first thing is getting rid of the jargon, because sometimes that's the thing that scares people when they don't understand certain terminologies, certain words." 

"So first things first, open up that business bank account, understand what you need to do, you know, government-wise."

"The more people that I can help, the better." - Arlyne Chingyanganya

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.

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