In this episode, we dive into the high-stakes world of U.S. automotive tariffs and their ripple effects across the global supply chain. With the reintroduction of 25% tariffs on imported vehicles, auto parts, steel, and aluminum, automakers—from EV startups to luxury giants—are facing rising costs, production delays, and strategic dilemmas. We explore how tariffs are reshaping sourcing strategies, threatening EV adoption, squeezing aftermarket services, and prompting a shift toward nearshoring in countries like Mexico and Vietnam. Learn how industry leaders are using market research to map risks, optimize vehicle platforms, and track evolving trade policies. Whether you're an OEM, supplier, or policy watcher, this episode offers actionable insights into navigating tariffs in a volatile trade environment. Tune in to understand how agility, intelligence, and proactive planning can make the difference in the automotive industry’s response to one of its most complex challenges yet.