In this special extended episode, Vonda and Lori engage in an insightful interview and casual chat with Kate Penn, Executive Vice President/CEO of the Society of American Florists (SAF), and Oscar Fernandez, SAF President and Chairperson of Equiflor/RioRoses. Join us as we explore the exciting programs offered at the upcoming SAF Convention on August 6-9, and gain an understanding of the essence of SAF and the benefits it brings to the floral industry. Additionally, Oscar and Kate provide their insights on commonly asked questions, shedding light on what to expect in an election year. The conversation also touches on Profit Blasts, compact yet enriching one-day events brimming with educational opportunities. This episode offers a comprehensive view of the floral industry and the valuable resources it offers for professionals.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist