In this insightful episode of Marketing Solutioneer, titled 'Navigating the Shifting Sands of MarTech with Adam Cross,' we dive deep into the evolving landscape of marketing technology. Join Chris Kahler as he chats with guest Adam Cross, a seasoned marketing professional who shares extensive experience working with various tech-driven marketing teams. From the integration of AI in marketing strategies to the challenges and benefits of implementing Minimal Viable Products, Adam elucidates how today's marketers can adapt to rapid technological changes while maintaining a focus on people and processes. Whether you're a veteran or new to the field, this episode offers valuable insights into effectively managing transformation in the MarTech space.