What question could you ask yourself to understand what makes your brand unique?

In this episode, Alex and Joe are joined by Nicola Elliott, the Founder of NEOM Organics - one of the first and fastest growing wellbeing brands in the UK, which specialises in 100% natural fragrances to boost your wellbeing. 

Nicola talks about the pivotal moment she decided to pursue her own business over her career as a magazine editor, how she struggles to see success even today and her guiding principles for building a brand. 

Follow Nicola @nicolaelliottneom and @NEOM

Connect with Alex and Joe on Linkedin, and say hi at @campfireagency_