NeuroTennis Wearable Tech with Cam Lickle

Welcome to Season 10, Episode 2, of the ParentingAces Podcast! This week, we're talking Tennis Tech with one of the masterminds behind the latest wearable tennis technology, Cameron Lickle.

To watch the video version of this episode, go to https://youtu.be/xMg8ym_GPqk.

Cam Lickle grew up playing tennis, went on to play for the US Naval Academy then fulfilled his military commitment as an integral member of Operation IRAQI and Operation ENDURING FREEDOM. He went on to the professional tennis circuit before finding his passion for creating unique products and services in the tennis space.

In 2009, Cam went into business with former World #1 Mats Wilander with their Wilander on Wheels instructional tour. From there, Cam continued working with Mats as well as Alain and Marc Cohen to develop NeuroTennis.

Two key differences make this wearable technology so different from other smart tennis devices on the market. 

“One major difference is that NeuroTennis coaches you while you play,” said NeuroTennis CEO, Alain Cohen. “Other tennis trackers just report statistics on speed, spin, and stroke counts, without much actionable information. NeuroTennis, on the other hand, provides coaching instructions that are synchronized with the rhythm of your hitting, as you play.

Cohen stated the second revolutionary aspect of the technology is that it wirelessly connects the wristbands of two players across the court, in order to pinpoint the timing of audible coaching instructions, precisely when your opponent hits the ball.

Former world No. 1 Mats Wilander was an integral part of designing NeuroTennis. “To reach the next level, I believe in modifying your game and not just measuring it,” Wilander said. “I believe that to reach your full potential, you need to train your brain just as hard as your skills and fitness.”

Features and benefits of NeuroTennis include:

• Two player or solo mode - NeuroTennis is most typically used in a two-player mode, meaning that the sensors in each device communicate with each other, across the court.

• NeuroTennnis App - The feature-rich app allows you to select lessons and drills from an extensive library designed by world-class coaches, including Mats Wilander. Taking it to the next level, you or your coach can easily customize content to specifically address your goals. Available for iPhone and Android.

• Game Modifying Technology™ - While other wearable tennis products just measure physical results, like speed and spin, NeuroTennis is about ingraining better habits and accessing your tennis skills consistently so you can raise your game while you practice. Training at higher levels leads to playing at higher levels.

NeuroTennis is available now at NeuroTennis.com and sells as a pair for $329. However, ParentingAces Premium Members can get a great discount by clicking here.

As always, a big thank you to Morgan Stone, aka STØNE, for our intro and outro music this season. You can find more of his music at SoundCloud.com/stonemuzic. If you’re interested in House Music, please be sure to check out his social media channels on Facebook, Twitter, and Instagram.

If you’re so inclined, please share this – and all our episodes! – with your tennis community. You can subscribe to the podcast on iTunes or via the ParentingAces website. If you haven’t already, be sure to become a Member of ParentingAces by clicking here.

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