While majoring in advertising at the University of West Florida, John Braun started a cleaning business to practice advertising and find out what REALLY works. His ultimate goal was to start his own advertising agency but felt that it would be hypocritical to tell others how to advertise without putting the theories into practice with his own money.

He didn't want to work for someone else, so he started Premium Carpet Care in Pensacola, Florida, and built it up to be one of the most well-known carpet cleaning firms in the area. After building a successful business through effective advertising he began to help other cleaners build their business using these advertising techniques. This leads him to start Hitman Advertising in 2008, an advertising consulting group that caters to the cleaning industry.

Currently, he writes for CleanInformer Magazine and speaks regularly at industry events, both online and offline, on the subjects of internet marketing and advertising. John drops a ton of advertising gold in this episode that you can use to build your business.