The Boston Bruins unveiled their new primary logo — a bold return to the classic gold-outlined Spoked-B — and paired it with a message about identity, tradition, and grit. Host Ian McLaren breaks down the announcement video, explores the evolution of the logo over the decades, and highlights some surprising choices in the branding reveal: Morgan Geekie’s prominent inclusion, and Brad Marchand’s total absence.

Segment 1: Recap of the teaser and hype video
Segment 2: The history of the Spoked-B and why this return matters
Segment 3: What Geekie’s spotlight and Marchand’s omission might be telling us

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