In this episode, we dive deep into the impact of U.S. tariffs on the manufacturing and construction industries. From the 25% steel and aluminum tariffs to the 34% levies on Chinese construction equipment, we unpack how these policies are driving up costs, disrupting supply chains, and forcing firms to rethink sourcing strategies. We also explore how companies—both large and small—are using market research to navigate these challenges, from identifying alternative suppliers to optimizing their bill of materials and forecasting demand shifts. Tune in to understand the strategic moves shaping the future of these critical sectors.