12.25.2014 - By James Hahn II
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Dedication
Episode 21 is dedicated to the Infant Jesus. Merry Christmas!
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We Got Links
YoutilityBook.com
Youtility: Why Smart Marketing is About Help not Hype on Amazon
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Jay Baer Youtility Interview Transcript
James Hahn II: Joining The Tribe on the podcast today is Jay Baer. Jay is a renowned marketing strategist, speaker, and New York Times best-selling author who travels the world convincing business people to make their company’s more valuable by focusing on help, not hype.
He is the President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Software and 30 other Fortune 500 companies.
The creator of five multi-million-dollar companies, Jay’s Convince & Convert blog is ranked as the #1 content marketing resource and he’s the host of the popular weekly Social Pros Podcast. Subscribe to that one, folks. He’s also an active venture capitalists and technology advisor.
His book “Youtility: Why Smart Marketing is About Help not Hype” debuted at #3 on the New York Times best seller list, and was a #1 Amazon best seller. Jay is also the co-author of The Now Revolution, a best-selling book about social media’s impact on businesses of all sizes and types. Ladies and gentlemen, thank you very much Jay Baer for joining us on the podcast today.
Jay Baer: Thanks James, fantastic to be here. I appreciate you having me on the show. Hello to everybody out there.
James Hahn II: Yes, so everybody out there is probably very familiar with your name by now because I am a huge advocate and evangelist of the way of the Youtility. And so let’s dig in right there because think I might even have a copy to give out around here. Although nobody’s getting my T-shirt. That’s an original.
Jay Baer: That’s a limited edition. We only made like 100 of those.
James Hahn II: Exactly,