How do you grow an electrical company without becoming “everything for everybody”?

In this episode of The Contractor Grow Show, Mark sits down with Nathaniel Maes, owner of Mountain Area Electrical Services in Colorado’s Front Range, to break down how niching down, offering 24/7 emergency service, and serving underserved mountain towns has fueled his growth.

Nathaniel shares:

• How he started the company with 300 books and a gang box of tools

• Why specializing in breweries, restaurants, warehouses, and grow facilities gives them a competitive edge

• How 24/7 emergency service allows them to charge premium rates

• The power of contract-based work (like walk-in bathtub installs) for predictable profit

• Why servicing remote mountain towns can be more profitable than city jobs

• Lessons learned from losing a major contract

• His goal to double the company this year

If you're a contractor looking to increase profit margins, charge premium rates, and carve out a defensible niche, this episode delivers practical insights you can apply immediately.

Mountain Area Electrical Services serves Denver and the greater Colorado Front Range.