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NORDICA: Luka Grilc - Passion, People, and the Soul of Skiing - Part 2
In Part 2 of my conversation with Luka Grilc, General Manager of the Alpine Business Unit at Nordica and Tecnica Group, we explore the future of skiing — from innovation and sustainability to shifting consumer behaviour and why the soul of skiing still matters as much as the technology behind it.
Luka shares his insights about:
- The changing landscape of ski participation and why rentals are rising globally
- How Nordica views the HF boot as a life-changing product for skiers returning from injury, age-related limitations, or frustration with traditional boots — and why these stories mean so much to him and the team
- Trends impacting the next decade of skiing: global warming, altitude-dependent snow, consumer convenience, rental performance, supply chains, and material evolution
- How Nordica and Tecnica Group are approaching sustainability, from lifecycle assessments to product-level QR traceability to recycling over 15,000 ski boots per year through the Recycle Your Boots program
- The importance of accessibility, inclusion, and industry-wide cooperation in bringing more people outdoors and into snow sports
A Special Segment: Luka’s Brother, His Legacy & the Community That Lives On
One of the most meaningful parts of the episode is Luka’s reflection on his late brother, Marko “Grilo” Grilc — a pioneer of freestyle snowboarding, a visionary filmmaker, and a beloved figure in the global snowboard community.
Luka speaks openly about:
- Marko’s influence on snowboarding across Eastern Europe and beyond
- His creative legacy in storytelling, travel culture, and pushing the sport forward
- The impact he made through films, content, and building community around the mountains
- How his family — including Marko’s wife and children — continue his spirit through snowboarding, skating, surfing, and travel
- The global recognition of his work, including the dedicated Grilo Chairlift at Absolute Park in Austria
This Episode is a powerful reminder of the human side of mountain sports and our connection to it.
____
Marko "Grilo" Grilc
BURTON Snowboards Memorial Page
Go Fund ME Page for the Family
____
Nordica Video:
Nordica HF Video
View all episodes
By Phil Gordon
5
22 ratings
In Part 2 of my conversation with Luka Grilc, General Manager of the Alpine Business Unit at Nordica and Tecnica Group, we explore the future of skiing — from innovation and sustainability to shifting consumer behaviour and why the soul of skiing still matters as much as the technology behind it.
Luka shares his insights about:
- The changing landscape of ski participation and why rentals are rising globally
- How Nordica views the HF boot as a life-changing product for skiers returning from injury, age-related limitations, or frustration with traditional boots — and why these stories mean so much to him and the team
- Trends impacting the next decade of skiing: global warming, altitude-dependent snow, consumer convenience, rental performance, supply chains, and material evolution
- How Nordica and Tecnica Group are approaching sustainability, from lifecycle assessments to product-level QR traceability to recycling over 15,000 ski boots per year through the Recycle Your Boots program
- The importance of accessibility, inclusion, and industry-wide cooperation in bringing more people outdoors and into snow sports
A Special Segment: Luka’s Brother, His Legacy & the Community That Lives On
One of the most meaningful parts of the episode is Luka’s reflection on his late brother, Marko “Grilo” Grilc — a pioneer of freestyle snowboarding, a visionary filmmaker, and a beloved figure in the global snowboard community.
Luka speaks openly about:
- Marko’s influence on snowboarding across Eastern Europe and beyond
- His creative legacy in storytelling, travel culture, and pushing the sport forward
- The impact he made through films, content, and building community around the mountains
- How his family — including Marko’s wife and children — continue his spirit through snowboarding, skating, surfing, and travel
- The global recognition of his work, including the dedicated Grilo Chairlift at Absolute Park in Austria
This Episode is a powerful reminder of the human side of mountain sports and our connection to it.
____
Marko "Grilo" Grilc
BURTON Snowboards Memorial Page
Go Fund ME Page for the Family
____
Nordica Video:
Nordica HF Video