Feeling personally victimized by your Google Analytics dashboard? Babe, you’re not alone and your site isn’t broken, you’re just tracking the wrong stuff.

This week on So, It Depends, we’re untangling the data overwhelm and showing you what metrics actually matter for your website. Whether you’re a solopreneur, coach or service provider trying to turn your site into a lead-generating machine (without the burnout), this episode is your map. I’m walking you through which metrics help you make decisions and which ones are just ✨ dashboard drama ✨.

You’ll learn:

• Key metrics that show if your website is working

• Which numbers actually connect to conversions and cash
• Why page views and bounce rates need context (not panic)
• The truth about traffic spikes and why not all growth is good

Tools Mentioned:

• Google Analytics 4
• Google Search Console

• Hotjar
• Microsoft Clarity

Want help making sense of your own metrics? Book a Marketing Cafecito, a 90-minute strategy session where we untangle what’s not working and map out clear next steps. No pressure, just clarity.

All content is for informational purposes only.⁠⁠⁠⁠⁠ ⁠Read the full disclaimer here.