There have been a lot of wild PR-Related stories in the news lately - a cinnamon-coated shrimp tail, Dr. Oz on Jeopardy, and a hospital giving vaccines to friends rather than the people who were entitled to them. Sometimes crises are of a company's own making, but oftentimes they're not. What's real, what needs attention, what is attention-getting, and how to handle a crisis when it's made out of thin air? That's what Gini Deitrich explores on this week's episode of the Spin Sucks Podcast.

Not your Grandpa's Crisis Communications...

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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Are you tired of all the misinformation, disinformation, and mal-information in the media? Gini discusses what each type of information is and gives communicators tips for combatting the bad actors.

Combating Weaponized Information

Earned media has been turned on it's head in the last few months - due to corporate restructuring and companies closing, the pool of media relations experts has shrunk considerably - but it's still an important strategy. Gini Dietrich is giving you 5 tips on how to get better results from your media relations efforts this week on the Spin Sucks Podcast

The Changing Landscape of Media Relations

SEO has come a long, long way since the first search engines started using it to organize results, and Chat GPT is changing the game again. Today on the Spin Sucks Podcast, Gini Dietrich talks about how SEO is working now, the role of communications in it, and what we need to know to take advantage of AI to make sure the right people are finding you at the right time.

How Communications Affects SEO

Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals.

How to Make Your Metrics Tell Stories

Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.

Not your Grandpa's Crisis Communications...

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