Nothing happens until someone sells something w/ Catherine VonVanno

What’s In This Episode: Are salespeople the best or the worst? "If you really want to grow your business, don't keep it a secret." - Brad Catherine VonVanno of 20Four7VA calls in to discuss leads. So far, she's had warm leads but she wants to start reaching out to people who might not know of her VA service and go the direct marketing route. Does she try to handle internally, or go with a marketing agency to help? The question of direct marketing and radio ads leads to a discussion about what kind of prospective clients may be out there who aren't really internet savvy. And how would you educate your market? "They can explain why you need something without making you feel bad." - Jill What is the job of a salesperson and how do you know when you've found a great one? Do salespeople just exist to take you on that last mile of the sales journey? What function should they play in your business - and how do you feel about them as a consumer? What are your thoughts on salespeople? Listen in!» Hang out with Jill and Brad! Wanna join Jill and Brad for drinks at their FIRST-EVER offline event? Meet them September 13 at Park & Field in Chicago to get your shouting on. RSVP here. Sponsor: If you’re a manager or business owner, chances are you juggle many HR tasks and are trying to keep up with the ever-changing employment laws. HR 101 from ComplyRight is a free online training program that will give you a solid understanding of employment law so you can handle typical workplace issues like a pro. The six courses include General Legal Obligation for Employers, Recruiting and Hiring, Classifying Workers Correctly, Managing Your Employees, Preventing Workplace Harassment and Discipline and Termination. Explore ComplyRight’s free courses at www.complyright.com/courses. Guest: Catherine VonVanno is the president and executive director of 20Four7VA, which provides virtual assistant solutions to eCommerce businesses.