Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy.   Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.   Read more about Tim's work at http://timharford.com/   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Number Fever: How Pepsi Nearly Went Pop

We tell our children unsettling fairy tales to teach them valuable lessons, but these Cautionary Tales are for the education of the grown ups – and they are all true. Tim Harford (Financial Times, BBC, author of “The Data Detective”) brings you stories of awful human error, tragic catastrophes, and hilarious fiascos. They'll delight you, scare you, but also make you wiser. New episodes every other Friday.

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Nicolae Ceaușescu was not beloved. His regime was vicious and he treated Romania as his personal wallet: while Ceaușescu emptied the coffers to construct a vast, ornate palace, his people starved. He imposed disastrous population control policies on his country, too, which saw hundreds of thousands of unwanted children left to rot in squalid orphanages. Ceaușescu's rule endured for a quarter of a century - then crumbled overnight.
How do dictatorships unravel? In a second episode, Tim Harford partners with HBO's new series "The Regime" to investigate real-life dictatorships and the social science that explains them.
For a full list of sources, see the show notes at timharford.com. See omnystudio.com/listener for privacy information.

The Rise and Fall of a Megalomaniac

Why are so many autocrats germaphobes? Why was the truth so dangerous for Soviet engineers? And what can salami reveal to us about the mind of Vladimir Putin?
This is the first of two special episodes in partnership with HBO's new series "The Regime". Tim Harford investigates real-life dictatorships and the social science that explains them, drawing on insights from game theory and psychology.
For a full list of sources, see the show notes at timharford.com. See omnystudio.com/listener for privacy information.

Inside the Bizarre World of Dictators

The Happiness Lab’s Dr. Laurie Santos brings together other Pushkin hosts to mark the International Day of Happiness. Revisionist History’s Malcolm Gladwell talks about the benefits of the misery of running in a Canadian winter. Dr. Maya Shankar from A Slight Change of Plans talks about quieting her mental chatter. And Cautionary Tales host Tim Harford surprises everyone with the happiness lessons to be learned from a colonoscopy.
Hear more of The Happiness Lab HERE. See omnystudio.com/listener for privacy information.

Pushkin Hosts Celebrate World Happiness Day

Chuck Yeager's plane pitched and rolled as it plummeted from the sky. He grappled with the controls inside the cockpit, but to no avail: he couldn't steady the aircraft. The test pilot was known for his nerves of steel but, as the barren Mojave Desert hurtled towards him, even he was afraid. What to do?
It's tempting to think that adding to our lives - more action, more work, more possessions - will lead to greater success and happiness. But sometimes doing less is the better option, as Chuck Yeager was to learn the hard way.
In their second crossover episode, Tim Harford teams up with Dr Laurie Santos (host of The Happiness Lab) to examine why subtraction can be so challenging and so helpful. See omnystudio.com/listener for privacy information.

Do Nothing, Then Do Less

As US troops approached a Nazi prison camp, they could hear agonized wailing. The stench of rotting flesh filled their nostrils. Moments later they discovered a pile of smoldering corpses, alongside emaciated survivors.
Next to the concentration camp they found something else: tunnels filled with tools — and partially assembled rockets. The soldiers had hit upon the evil heart of the V2 manufacturing program: enslaved laborers, imprisoned underground.
And the rocket program's director? Wernher von Braun had already fled. He now had just one concern: persuading the Americans to let him switch sides…
For a full list of sources, see the show notes at timharford.com.

Do you have a question for Tim? Send it to tales@pushkin.fm and we'll do our best to answer it in a Q&A; episode. See omnystudio.com/listener for privacy information.

Number Fever: How Pepsi Nearly Went Pop

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