Obliterate Their Objections

It’s October 26th in the year 2000 and I’m at Mt. Sinai Recovery with my then-wife Amy looking at our brand new baby boy. He was expected three weeks later, but because her doctor was going on vacation and he was getting bigger and bigger, they went ahead and induced her. Sounds fantastic right? I had my new baby boy right there! But because I wasn’t expecting him for three more weeks, I had a teleseminar scheduled for that evening… Rather than simply taking up my post in the requisite bedside chair, I decided to go ahead and proceed with the teleseminar by taking the hospital phone into the bathroom. I did what I did and made my offer, but during the teleseminar, the room speakers kept going off announcing the end of visiting hours. I ended up confessing my situation on the teleseminar, let them know what was going on, and then hung up after making my offer. Want to know what happened next?  I sold over $13,000 in that one day. It occurred to me then that if I could sell that much in one day whilst sitting on a bathroom toilet at Mt. Sinai Hospital, then everyone should be able to do at least a 10th of that in the comfort of their own home or office. And so, my origin story was born. In this episode you’ll learn:   Why you must use stories to each objection you have with the 6-step formula. Why you must embrace objections as buying signals from prospects. Why you must convert emotional objections into logical questions. You’ll walk away with actionable steps on how to implement the 6-step formula, why it’s important, and why a sale doesn’t start until an objection is posed. What was your key takeaway? Leave a review for the episode and let me know your thoughts on this week’s three key insights. Are you ready to start obliterating objections?  In This Episode:  [03:49] - Learn the three key insights for this episode. [05:25] - It’s October 26th of the year 2000… [09:29] - Alex shares the steps in the 6-step formula: When, Where, Who, What, How, and Why. [11:57] - How to embrace the objection and recognize what it represents. [13:31] - Why Alex forbids his sales teams to sell during the first two weeks of a new campaign. [14:15] - Learn the 5-9 authentic objections that typically come up during a campaign. [15:32] - How to change objections into logical and frequently asked question. [19:32] - Tackle the objection from all sides. Learn how! [20:01] - The Alexism for this episode is, “Nothing is as persuasive as the truth.”  [21:00] - Alex shares a quick recap of the three key insights for this episode. [22:17]] - If you’ve already given Alex a review, write down a specific takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [24:20] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course! Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Alex Mandossian’s free live Friday show Start with Why by Simon SinekGrant Cardone Russell Brunson