September 02, 2024

Office cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok Kang

1 hour 12 minutes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special Guest: Seok Kang

Youtube: https://youtu.be/czpeEt6lnvw

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

02:35 The Popularity of Cat Games and Low CPIs

05:10 Overview of Office Cat and Its Success

07:08 Unique Mechanics and Gameplay of Office Cat

17:16 The Absence of a Reset Mechanic and Player Retention

23:56 Cleverly Placed Ads in Office Cat

33:46 The Revenue Breakdown of Office Cat

41:12 Maximizing Revenue with In-App Purchases

45:27 Driving Additional Purchases with Ad Removal

53:17 Monetizing Loading Screens

56:42 Balancing Revenue and User Experience

01:09:16 Understanding Retention Rates

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

Seok Kang

CPO @ Treeplla

https://www.linkedin.com/in/seok-kang-321995287/

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Takeaways

Office Cat, developed by Treeplla, is a successful cat-themed tycoon game with unique mechanics.

The game does not have a reset mechanic, reducing player frustration and dropout rates.

Office Cat features a secondary loop with a factory and production puzzles, a rich index to increase 'rich cat' status, and various management mechanics.

The game has cleverly placed ads, including a rewarded ad for offline earnings, a lucky wheel, and a legendary chairman offer.

The ad revenue from Office Cat is estimated to be around 30% of the total revenue. Office Cats generates the majority of its revenue from in-app purchases (IAP) rather than ads.

The team experiments with different ways to promote the permanent ad removal option, offering it at a discount for a limited time.

Users who purchase the ad removal option are more likely to make additional purchases in the game.

The game has a small UA team and produces a variety of creatives, including playables and videos, with no set schedule.

The retention rate for Office Cats is 35% on day 1 and 5% on day 30.

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Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

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By Lancaric.me

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