330: [On Air Coaching] When to Hire in a Rapidly Growing Business with Marcella De Laurentiis

What’s the next step for an entrepreneur who has built and rapidly scaled her service-based business to multi-six figures? Marcella De Laurentiis, founder and solopreneur of HelpWithApps.com, joins me on this On Air Coaching call to discuss her next steps. Since Marcella launched her business about a year ago, she has grown and scaled it rapidly. Now, she’s ready for the next step: creating more passive income streams. We explore the idea of creating a mid-tier offering and the possibility of an online course to free up more of Marcella’s time. I also talk Marcella through the importance of creating an email list, and share some tips for upselling to clients. Marcella also uses a unique platform to capture clients, Reddit, and we discuss some strategies for leveraging Reddit by creating and demonstrating value to prospects without giving everything away. Group coaching programs for various client groups in different stages is another strategy that could be good for Marcella’s business, but at the end of the day, it all comes down answering the question: Should she hire and start building a team? Get your Free BizChix Entrepreneur Growth Framework Resource Packet Connect With Marcella: HelpWithApps.com Email Reddit Books or Tools or Events Mentioned: Text Expander Skype Google Hangouts Facetime Other Links Mentioned: Ask Reddit BizChix Episodes Mentioned: 246: Interview Swap with The Mompreneur Show – Vicky Lashenko and Natalie Eckdahl Interview Each Other 322: Behind the Scenes of the BizChix Social Strategy with Sarah Frink Other On Air Coaching Calls   Work With Natalie: One Day Mastermind CEOCHIX Mastermind ProfitChix Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session This episode was first published at BizChix.com/330. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.