Max and Elke are back, this time discussing NBC's new reality competition show 'OnBrand,' hosted by Jimmy Fallon. They share their thoughts on the show's format, the marketing challenges presented, and their evaluations of standout episodes featuring Marshall's and Pillsbury. The discussion delves into the nuances of creativity in marketing, the importance of consumer insights, and the execution of brand campaigns. But no TV show review would be complete without a numerical rating, so Max and Elke give theirs along with advice for contestants and reflections on the show's entertainment value.