This episode of On The Fly: College Edition by Playfly Sports welcomes Joe Castiglione, Athletic Director at the University of Oklahoma. Gene DeFilippo & Joe discuss innovations in collegiate athletics; past, present, and future. Joe, as one of the fathers of Sports Marketing, gives his insight as to how the industry has revolutionized over time and the importance gameday will always play in the fan experience. Later, Gene and Joe discuss the immensely critical dynamic of work life balance as an Athletic Director at a major program.