“The new variant of brand of calling, the thing that's kind of in the early stages, is this thing called BCID,” says Gerry Christensen of Caller ID Reputation. “Have you heard about BCID? Not yet. BCID is a term that the CTIA has given to RCD-based brand of calling, which is their rich call data version. That one, rather than relying on out-of-band signaling and a proprietary approach, Instead, it relies on in-band signaling through stir-shaking and a highly open approach. “

In this podcast, recorded at ITEXPO, Gerry looks at the dichotomy of generating revenue with branded calling.

Visit www.calleridreputation.com