In this episode of On the Record, brought to you by Associated Equipment Distributors, we dive into the results of the 12th annual Precision Farming Dealer Benchmark Study. In the Technology Corner, Noah Newman shares one dealer’s outlook for precision sales in 2025. Also in this episode, we get a behind the scenes look at Kinze’s Blue Equipment store and a look at used high horsepower tractor trends. And, in this episode we’re introducing a new standing feature that provides a regular update on commodity prices.