Beauty and the Biz

One Room, One Woman, $1 Million Gross — with Sinehan Bayrak, MD (Ep. 301)


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Hello, and welcome to "Beauty and the Biz," where we'll discuss running a one-room, one-woman, $1 million gross practice. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "One Room, One Woman, $1 Million Gross — with Sinehan Bayrak, MD."

First, imagine running a thriving plastic surgery practice without traditional staff. Instead, you handle everything with automation and Instagram. Consequently, you're fully booked months in advance.

Specifically, that's exactly what Dr. Sinehan Bayrak, a facial plastic surgeon in Philadelphia, has done. In fact, her story amazed me at the annual AAFPRS conference when she gave a talk titled: "1 Room, 1 Woman, and $1 Million Gross"

  • Initially, she built her practice from scratch in Philadelphia. Notably, she knew no one.
  • However, she quickly realized hiring and managing staff wasn't the right fit for her.
  • Therefore, she invested in automation and social media. As a result, it worked.

Now, her entire practice operates online:

  • Appointments are booked digitally
  • Communication is via text-only (no phone calls!)
  • Quotes and payments are fully automated

The result? She's booked 3-4 months in advance. Moreover, she has a waitlist of patients eager to see her.

In short, if you've ever wondered how to run a lean, profitable practice in today's tech-driven world, you won't want to miss this.

P.S. If you're ready to streamline your practice, attract premium patients, and increase profitability—all while working smarter, not harder.

Enjoy!

Catherine Maley, MBA

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P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

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Visit Dr. Bayrak's website

Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

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Beauty and the BizBy Catherine Maley, MBA

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