In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers.

Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on:

• The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices
• The grey areas in current guidance and how they may be confusing for some online companies
• The potential risks to patient safety when consultations become more like e-commerce transactions
• The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches
• James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape.

Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. 🩺💻🧐

 

https://www.medicodigital.co.uk/